sERvices
We enjoy working with a wide range of businesses including large-scale healthcare (hospitals, health plans and pharma), agencies (advertising, PR and digital), higher education, engineering, retail, fashion, leadership organizations, and non-profits.
We customize our services to address your immediate and long-term goals, budget, and staffing support.
What We Do
Marketing & Brand Development
- A/B content and ad testing
- Advertising and media placement (on and offline)
- Audience persona development and conversion mapping
- Marketing strategy and plan development
- Marketing messaging
- Competitive assessments
- Strategy-to-tactics marketing road mapping
- Brand strategy, brand hierarchy, business naming, logo creation, and brand integration
- B-to-B and B-to-C marketing
- Call center scripting
- Lead capture and lead generation strategy
- Database marketing setup and management
- Creation of online and offline marketing assets and materials
- Online and offline marketing strategy and program-building
- Campaign creation and management
- Tradeshow marketing
- CRM program development
- Data-driven metrics setup and resporting
- Media planning and buying
Digital Strategy & Measurement
- Competitive media audits and competitors’ digital analysis of site, social and search presence
- Dark site planning
- Digital advertising campaign planning, buying, execution and tracking
- Website creation, refresh and redesign
- Ecommerce setup
- Business data and ROI setup – reports and dashboards
- Digital business plan review or creation
- Digital dashboard creation for statistics, sales, marketing and planning
- Digital program and call center integration
- Digital strategy-to-tactics road mapping
- Digital portfolio audits and implementation (Internet, Intranet, Portal, Social Media, Online and Offline Advertising, SEO, SEM, PPC Campaign, Microsites, Blogs, Mobile Site, Mobile Apps)
- Domain and redirect strategies
- Email campaign development and management
- SEO & SEM analysis placement and monitoring
- Digital gap analysis, digital program development, reporting and ROI setup
- Social media strategy, advertising, execution and measurement
- UX testing and research
Project & Process Management
- and Project management (PMI trained, Agile experienced) and account management
- Department change management consulting
- Team recruitment, interviewing, planning and coaching
- IT/technology project integration for marketing and communication programs
- Methodology and delivery process improvement
- Client, and multiple vendor account management
- Project management process and software training
- Account service coaching
- Digital or marketing department advancement or creation
- Process audits
- Strategic roadmaps and process integration
- Organization-wide process training
- Tools, templates, deliverables, activities hub development
- Knowledge management program creation
Training & Workshops
- Raven Academy was created for professionals who want to build, learn and grow their businesses through practical and measurable digital programs that non-technical professionals can master and implement through course or workshop instruction. From the basics to advanced digital strategies, we work with your teams, using your business goals, products and services, to enhance the training and provide tangible deliverables and advanced skills for your marketing, communications, PR, content, business strategy, and digital teams.
Content & Communications
- Content management system (CMS), customer relationship marketing (CRM), sales process analysis
- Content curation
- Content strategy, planning, modeling
- Content optimization, personalization, taxonomy, and metadata
- Content and campaign editorial calendar, and writing services
- Content matrix development
- Content/creative team management
- PR writing services: articles, blog, press release and content marketing writing
- Online crisis communication planning
Speaking & Presentations
- Presentation development – themes, concept development, outlines, writing and imagery
- Speech writing – presentation styling, coaching, cadence and review sessions
- Webinar creation – video, audio, scripting, polls and engagement
- Script development
- Multiple platforms available
- Available for speaking and training engagements on a range of topics.
We’re ready when you are. Let’s have a conversation.